Enterprise Social Media Senior Analyst - Hybrid (CT/STL/PHL) (Finance)
TheEnterprise Social Media Coordinator(Senior Analyst) will play a key role in supporting the enterprise's social media strategy across a family of brands. This position will assist in the creation, production, and publication of engaging content, ensure brand consistency, and optimize social media performance for both organic and paid . Additionally, the coordinator will help maintain enterprise-wide social media guidelines, support the expansion of the employee advocacy program, and manage platform administration, including access controls and user audits.
Responsibilities:
• Assist in the development, scheduling, and publishing of high-quality social media content (organic and paid) across multiple platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok, YouTube).
• Develop and execute paid social advertising campaigns, either directly through our media buying platforms or in collaboration with a media agency .
• Collaborate with internal teams and external agencies to produce engaging multimedia content (graphics, videos, copywriting).
• Monitor trends, platform updates, and competitor activity to optimize content strategy.
• Help maintain and update enterprise-wide social media policies, best practices, and brand voice guidelines. Ensure all internal stakeholders and business partners are educated and informed.
• Ensure compliance with company standards and legal/regulatory requirements.
• Support the scaling and adoption of the employee advocacy program, including training, content distribution, and engagement tracking.
• Assist in recruiting and onboarding new employee advocates.
• Maintain social media platform access, including password management, user permissions, and security audits.
• Conduct periodic reviews of inactive or outdated accounts and recommend optimizations.
• Provide ad-hoc support for campaigns, events, and cross-functional projects.
Ideal candidates will offer:
• Bachelor's degree in Marketing, Communications, Journalism or related field
• 3+ years of hands-on social media coordination in a large corporation or marketing agency setting
• Proficiency with social scheduling/management tools (e.g., Hootsuite, Sprinklr, Sprout Social)
• Strong copywriting and editorial skills-comfortable adapting tone for diverse audiences
• Experience with social media planning and advertising
• Highly organized with an eye for detail; adept at juggling multiple priorities
• Familiarity with content creation tools (Canva, Adobe Creative Suite) and basic video editing
• Prior involvement in employee advocacy or ambassador programs
• Understanding of social media compliance, privacy and data-security best practices
• Experience in a regulated industry such as health care is a plus, but not required.
• Must have passion for collaboration and strong stakeholder management skills.
•Ability to work from a Cigna Group office at least 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.
