Sr. Product Marketing Manager, NGS Platforms (Finance)

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Senior Product Marketing Manager of NGS Platforms is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our platforms. You will lead and drive content development and campaigns supporting our on-market portfolio and support global go-to-market strateg ies and planning for new product launches. The successful candidate will be a highly collaborative individual with global mindsets, who can creatively lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial and a good understanding of the genomics market will be essential for the success of this individual.

Responsibilities

• Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Segment and R egional marketing and Product Management for campaign development activities

• Responsible for leading development of materials for marketing campaigns for on-market products

• Collaborate on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS methods

• Oversees global coordination and alignment of content with initiative objectives

• Support go-to-market strategies, in collaboration with product management and marketing

• Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge

• Shares customer insights and market trends to internal stakeholders

• Develops campaign training requirements for sales enablement

• Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets

Preferred Experience/Education

• Bachelor's degree required , MBA, MS or PhD a plus

• Must have 5+ years of industry experience in Product Marketing or Product Management

• Demonstrated experience in technical marketing and close collaboration with Commercial teams is highly desired

• "Digital-first" marketing experience strongly preferred

• Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired

• Demonstrated experience of delivering effective and strategic marketing plans for products on market

• Ability to own both long-term strategy and executional detail

• Must have strong analytical skills - ability to tie detailed analysis to larger strategy and make data driven decisions is critical

• Ability to solve problems informed by robust analysis and multiple data points

• Ability to influence people and diverse stakeholder groups within a global, matrixed organization

• Excellent interpersonal, verbal, and written communication skills

• Sound business judgment and discretion for managing projects; ability to develop and execute against dynamic timelines

• Organizational capabilities to drive work proactively

The estimated base salary range for the Sr. Product Marketing Manager, NGS Platforms role based in the United States of America is: $105,600 - $158,400. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual's qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.