Mars Incorporated
Sr Category Manager Category Strategy IC (Finance)
Newark, NJ
This role is responsible for localizing the global category vision and for developing relevant category strategies meeting consumer, shopper and customer needs and optimizing profitability and sales revenues at a category and portfolio level. This role will focus on our Transaction Zone (Immediate Consumption), Snacks & Health & Wellness, defining & creating Pictures of Success across our business.
The role will collaborate with CMI to shape the Shopper Insights agenda in order to identify and prioritize relevant category strategies and drive MWC in-store leadership. The Category Strategy Sr Manager will partner with internal teams to influence and support them in developing portfolio strategy and activation grounded in the category growth drivers.
The role will work cross functionally and with our Global Category Leadership team to monitor category trends and performance to identify future growth opportunities both near and long term, and formulate appropriate recommendations. This role will also closely support & partner with our channel teams to activate across those insights through distinct custom recommendations that lead to testing and scaled solutions with the MWC PICoS.
What are we looking for?