Website Experience Manager (Marketing)

Website Experience Manager  

BENEFITS:  Medical, Dental, Vision, 401K

AHF Products has a job opportunity for a Website Experience Manager to be located in Mountville, PA. Analytical, creative, organized and diplomatic. The Website Experience Manager partners cross functionally with marketing, national strategic accounts (big box retailers), product, operations, IT & agency partners to bring our products and services to life online. In this business-critical role, you will manage the digital experience of our products on various websites (owned & partner sites), content strategy as well as various digital and visualization tools for our digital properties.

JOB DUTIES:

• Manage AHF's websites, D2C partner websites (Home Depot, Lowes, Menards, etc.), website tools and tech stack to ensure interoperability, and build out additional tools to enhance the website experience with emphasis on mobile.
• Develop and maintain content across our digital ecosystem to include product data (PIM), landing pages and experiences to support SEO, product launches, campaigns and company innovations.
• Collaborate with the creative team to produce multimedia content, including graphics, videos, and infographics for A+ and Enhanced Content in partnership with NSA manager.
• Work with various partners to maintain data sets across our digital marketing efforts to include location data, contact information, hours of operation for our brick-and-mortar locations as well as our distributor and dealer partners' locations.
• Establish a strong partnership and communication methodology with various stakeholders to effectively share content calendars, enhancements to digital properties and occasionally conduct training on new tools.
• Establish and monitor web site KPIs in partnership with our analyst; actively understand all customer segments and communicate strategies to craft overall site strategy; Create, analyze, and optimize on-page and off-page
• SEO strategies to create an optimized vision of the websites, its content, and other digital resources. Make recommendations by analyzing reporting.
• Work closely with our digital marketing analyst to understand and analyze website activities, make recommendations for improvements, design and conduct A/B tests, work with the appropriate resources to bring to life site improvements, manage any web-related products, and work with director of digital marketing on research projects pertaining to web activities.
• Partner with appropriate internal and external partners to maintain accurate tracking & tagging for efficient and effective measurement across all digital properties.
• Work closely with the customer relationship management (CRM) team to acquire, manage and qualify leads generated through our digital marketing activities.
• Execute and manage AB / Multi-variate testing experiments that drive web personalization and improve the overall online experience.

JOB QUALIFICATIONS:

• Bachelor's degree or equivalent experience in web management or digital marketing
• Strong computer skills
• Ability to multitask and strong organizational skills with attention to detail
• Strong problem-solving skills
• Positive attitude and strong work ethic
• Strong verbal and written communication skills
• Good interpersonal skills in dealing with employees, management, and visitors
• Ability to work in a team environment
• Experience with Kentico preferred, but not mandatory
• Proficient in:
  • UI/UX Software
  • Information Architecture
  • Website Building
  • Content Management
  • Excellent content creation and writing skills.
  • Excellent collaboration skills, a solution-based attitude, and the ability to work with people with diverse skills and backgrounds.
  • Proficiency with HTML
  • Deadline oriented

PHYSICAL DEMANDS:

• Frequent standing, walking, bending and sitting for extended periods are required to perform basic office functions.
• Frequent use of vision that must be sufficient for inputting data into a computer

MENTAL DEMANDS:

• Think analytically
• Make decisions
• Develop options and implement solutions
• Work with a team
• Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
• Attention to detail
• Communicate effectively
• Multitask in a fast-paced environment
• Work with a Sense of Urgency

AHF PRODUCTS:

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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