Senior Web Content Specialist (Finance)

Senior Web Content Specialist

Requisition ID 2025-16744

Posting Date 2 hours ago (6/4/2025 4:17 PM)

Job Location(s) Bloomington IN United States

Job Locations US-IN-Bloomington

Position Type Full Time

Company Cook Inc - Bloomington

Category Marketing

Overview

Are you passionate about crafting digital experiences that resonate with global audiences? Join our dynamic marketing team as a Senior Web Content Specialist and help shape the voice of our brand online. In this role, you'll collaborate with cross-functional teams to develop and optimize web content that aligns with our brand strategy, enhances user experience, and drives engagement across customer journeys.

Responsibilities

• Develop and update web content using the global web content strategy to engage customers and site visitors.
• Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals.
• Plan SEO strategies including keyword research and metadata integration.
• Guide marketing teams on content best practices and ensure consistency across platforms.
• Monitor analytics dashboards and recommend content improvements to boost traffic and engagement.
• Ensure compliance with legal, regulatory, and brand guidelines.
• Participate in creative brainstorming, project planning, and feedback loops.
• Provide coaching or training to team members and contribute to process improvements.
• Manage multiple projects with limited supervision while maintaining high quality and productivity.

Qualifications

• Bachelor's degree in English, Journalism, Communications, Media, Marketing, or a related field.
• Minimum 5 years of experience developing digital web content in a fast-paced, results-driven environment.
• Strong writing and editing skills with attention to grammar, detail, and brand voice.
• Experience collaborating with UX designers and digital marketers.
• Knowledge of SEO, analytics, and digital marketing strategies.
• Familiarity with regulated industries and adapting content to meet compliance standards.
• Experience with WordPress or similar CMS platforms is a plus.
• Excellent organizational, communication, and problem-solving skills.
• Ability to work independently and collaboratively across departments.

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"We are proud to be an equal employment opportunity employer for minorities, women, protected veterans, disabled individuals, and any other protected class."

Cook will consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state/province and local law.