close

Publix Super Markets, Inc.

Apply for this job

Senior Copywriter, Creative Services - Lakeland (Media)



This Senior Copywriter position is responsible for collaborating with the Art Director to create integrated marketing campaigns. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a variety of Social Media and CRM marketing initiatives. Ideal candidates will have experience in Content Strategy and Customer Relationship Marketing. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of the Creative Team and reports to a Creative Director.
 
Additional responsibilities include: 
  • develops relevant and unique concept independently or in collaboration with other Creative development team members
  • writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content
  • reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed
  • Associate's degree in Business or Liberal Arts or equivalent experience
  • at least three (3) years of experience writing advertising copy (digital/traditional)
  • knowledge of concept development process
  • knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)
  • knowledge of marketing/advertising industry and trends
  • knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
  • ability to evaluate creative work for effectiveness against established creative strategies and objectives
  • basic knowledge of MacOS
  • basic knowledge of Adobe Creative Suite
  • basic knowledge of MS Office
  • willingness to travel up to several days at a time with overnight stays
  • willingness to work late hours and during weekends
  • Bachelor's Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma
  • four (4) or more years of experience writing advertising copy (digital/traditional)
  • knowledge of Publix Marketing department workflow processes and project lifecycles
  • knowledge of the Publix brand positioning and lines of business
  • knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives
  • intermediate knowledge of MS Office

  • Employee stock ownership plan that contributes Publix stock to associates each year at no cost

  • An opportunity to purchase additional shares of our privately-held stock

  • 401(k) retirement savings plan

  • Group health plan (with prescription benefits)

  • Group dental plan

  • Group vision plan

  • Sick pay

  • Paid Parental Leave

  • Long-term disability insurance

  • Company-paid life insurance (with accidental death & dismemberment benefits)

  • Tuition reimbursement

  • Vacation pay

  • Free hot lunches (buffet-style) at facilities with a cafeteria

  • Paycheck direct deposit

  • Credit union

  • Access to over 50 discount offers including discounts on computer, vehicle and wireless purchases

  • 6 paid holidays (associates can exchange the following holidays with their manager's approval: New Year's Day, Memorial Day, Fourth of July, and Labor Day)

Apply

© 2025 Womens Jobs