Director of Sales & Marketing (Finance)

Job Description Summary

Develop and implement the total sales and marketing strategy of the hotel to ensure that revenue and room night sales goals are achieved; revenue, sales, and marketing strategies are set; tactical plans are created and implemented; and that results are monitored and achieved.

Job Description

Principle duties and responsibilities (Essential Functions) include:

• Operational/Functional
  • Direct the day-to-day activities of the sales team, plan, organize, and assign work, develop and communicate strategies and goals. Advise staff of formal policies and procedures.
  • Recommend and/or initiate salary, disciplinary, or other staffing/human resources-related actions in accordance with Company rules and policies. Alert management of potentially serious issues.
  • Create, train, and motivate a sales team that is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies to achieve revenue goals and maximize profits for the hotel, while maintaining guest satisfaction. Develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services.
  • Achieve budgeted revenues and maximize profitability within all areas of responsibility. Drive the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans which support the overall objectives of the hotel. Produce monthly reports and sales forecasts.
  • Develop hotel-level tactical sales plans and special programs that drive measurable, incremental occupancy, increase average rates, increase business volume during off-peak periods, increase local food and beverage and banquet sales, and enhance the image of the hotel in the local community. Monitor sales activities/performance to ensure actual sales meet or exceed established revenue plan.
  • Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
  • Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate. Create and develop special events and sales blitzes to showcase the hotel to potential clients.

• Strategy and Planning
  • Direct the scheduling of conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
  • Work closely with key contacts within the city to ensure constant, high-profile exposure of the hotel. Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions to generate convention and group business. In coordination with General Manager, serve as hotel representative for media related inquiries and refer sensitive matters to the corporate Public Relations Department if necessary.
  • Review advertising, print and other media for the hotel. Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity and are appropriate for target audience.
  • Attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel.
  • Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include all hotel departments, hotel Executive Committee, and corporate/regional sales group.
  • Interact with outside contacts:
  • Guests - to ensure their total satisfaction
  • Airlines, wholesalers, corporate accounts, travel agencies, ad agencies within local, domestic and international markets - to ensure repeat business, follow up on events and generate new business
  • Other contacts as needed (Professional organizations, private clubs, community groups, local media)
  • Perform other duties as assigned.
  • May serve as "manager on duty" as required.

• Leading with Passion
  • Responsible for ensuring success through the eyes of employees, guests, and owners
  • Utilize and collaborate with resources across different departments
  • Capable of influencing employees to perform to their highest standard and establishing a trusting environment to enrich the culture
  • Focus on the mission and well-being of the department, hotel, and company as a whole
  • Lead by example and operate with integrity and respect
  • Inspire our team to embrace and demonstrate our values and GUEST People Standards

Additional Job Information/Anticipated

Pay Range

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in marketing or related field
• Five years total experience in a hospitality or hotel sales and marketing setting
• Direct supervisory experience over a sales team, or an equivalent combination of education and experience.
• Must speak fluent English. Other languages preferred.
• Must have strong experience with Microsoft Excel.
• Strong verbal and written communication skills.
• Strong interpersonal, supervisory and customer service skills required.
• Ability to multi-task, work under pressure and meet deadlines required.

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

• Medical, Dental and Vision Insurance
• Health Savings Account with Company Match
• 401(k) Retirement Plan with Company Match
• Paid Vacation and Sick Days
• Sonesta Hotel Discounts
• Educational Assistance
• Paid Parental Leave
• Company Paid Life Insurance
• Company Paid Short Term and Long Term Disability Insurance
• Various Employee Perks and Discounts
• Hospital Indemnity
• Critical Illness Insurance
• Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered.