Marketing (pc G&a) - Field Marketing Strategist (Finance)

Are you a creative thinker with a marketing mindset? Do you enjoy designing marketing strategies that meet business objectives? Are you an excellent communicator and collaborator? If so, we'd like you to join our dedicated team as Field Marketing Strategist.

About the Role:

You will:

• Design and implement local marketing strategies that align with overall brand and business objectives to increase market share, drive sales, and enhance brand visibility in key markets.
• Plan, execute, and optimize local marketing campaigns across various channels, including events, digital marketing, direct mail, local partnerships, and in-store promotions.
• Work closely with local sales teams to understand market dynamics, identify opportunities, and create marketing programs that support sales targets and drive customer engagement.
• Organize and manage local events, trade shows, product demonstrations, and other field marketing initiatives to generate leads and increase brand awareness.

• Identify and develop strategic partnerships with local organizations, influencers, and other key stakeholders to amplify marketing efforts and drive customer engagement.
• Develop localized marketing content, including promotional materials, digital ads, social media posts, and email campaigns tailored to the needs of specific markets.
• Manage the marketing budget, ensuring efficient allocation of resources and tracking ROI on marketing initiatives.
• Conduct market research to understand local customer needs, competitor activities, and trends, using insights to refine strategies and stay ahead of the competition.
• Track and analyze the performance of marketing campaigns, using data and insights to make recommendations for continuous improvement and optimization.

• Ensure all marketing activities align with overall Hajoca standards and messaging to maintain brand integrity across all touchpoints.
• Successfully complete required safety and compliance training programs as assigned.
• Perform other reasonably related duties as assigned by immediate supervisor and other management as required.

About You:

• Bachelor's degree in Marketing or a closely related discipline or equivalent work experience.

• 5 or more years of experience in advertising, marketing, or a similar type of role.

Our ideal candidate will also:

• Have a strong understanding of local market dynamics, customer behavior, and sales processes.
• Have proven experience in executing multi-channel marketing campaigns with measurable results.
• Possess excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines.

• Have strong communication and interpersonal skills, with the ability to collaborate across teams and build relationships with local partners.
• Possess a data-driven mindset, with experience using analytics tools to measure campaign performance and ROI.
• Be a creative thinker with a problem-solving mindset and the ability to adapt strategies to changing market conditions.
• Be proficient in Microsoft Office and marketing automation tools.
• Be familiar with digital marketing channels, including social media, email marketing, and online advertising.

• Have experience managing budgets and vendor relationships.
• Be a highly motivated and detail-oriented self-starter who can multi-task and respond to changing work activities with short deadlines.

• Demonstrate exceptional written and verbal communication skills with the ability to craft clear, concise, and engaging messages.
• Possess leadership qualities and be viewed as a leader.

Hajoca Corporation Job 8218 by eQuest